A Commitment to Our Community

Ever since Toyota was founded in 1937, our commitment to the communities around us has been an integral part of our corporate culture. The Guiding Principles of Toyota, based on the thoughts of our founder Sakichi Toyoda, steer our actions as corporate citizens:

• We continuously strive to improve the lives of our customers through innovative products and services.
• We build and maintain sound relationships with customers, partners and employees through mutual respect, open communication and fair play.
• We are committed to the preservation of our environment. Above all, we honour the language, law and culture of the society we live in.
  
  

As we expand globally, our role as corporate citizens has naturally evolved to better suit the different needs and expectations of the various countries in which we do business. In Malaysia, we consider it our privilege to be able to contribute to the sustainable development of our community.